AUTHENTICITY. TRANSPARENCY. LEADERSHIP.

OUR TEAM

Every great company begins with great leadership.

Aimee Lacalle

Co-Founder

Aimee Lacalle

Co-Founder

Company co-founder Aimee LaCalle is an audiologist by training, but it was the culmination of her passion for lifelong learning and her talent in business that inspired the creation of the LaCalle Group’s family of businesses. Along with her husband, Bill, the couple founded an unprecedented online learning platform that today provides high-quality education to thousands of licensed and certified professionals annually. The LaCalle Group grew to include a clinical simulation and personalized learning platform for students and professionals.

Aimee earned her bachelor’s and master’s degrees from the University of Louisiana system and her doctor of audiology from the University of Florida. Prior to founding the LaCalle Group, Aimee was a practicing audiologist in San Antonio, Texas, at a practice she and Bill founded and still own.

Aimee and Bill have two sons and have spent nearly the last two decades living across the United States and abroad as they work virtually. When they aren’t traveling, their primary residence is in Santa Fe, New Mexico.

Bill Lacalle

Co-Founder

Bill Lacalle

Co-Founder

Company co-founder Bill LaCalle is an entrepreneur with a lifelong love of business. From a young age, Bill enjoyed working in his grandfather’s rural-Louisiana hardware store, an experience that ignited his passion for entrepreneurship. After graduating from the University of Texas with degrees in accounting and English, he founded and led a home-improvement business. He went on to partner with his wife, Aimee, to open an audiology practice in San Antonio, Texas, a business in which Aimee practiced audiology and that the couple still owns today.

In the late 1990s, the couple founded LaCalle Group, which today includes an unprecedented online learning platform that provides high-quality education to thousands of licensed and certified professionals annually. The LaCalle Group grew to include a clinical simulation and personalized learning platform for students and professionals.

Aimee and Bill have two sons and have spent nearly the last two decades living across the United States and abroad as they work virtually. When they aren’t traveling, their primary residence is in Santa Fe, New Mexico.

Tony Perlak

Chief Executive Officer

Tony Perlak

Chief Executive Officer

Tony has over 20 years of experience as a highly accomplished and knowledgeable marketing and finance executive with profit and loss responsibility as well as extensive expertise in marketing strategy, product development, direct response media, pricing and promotions, and financial planning and analysis. As Chief Executive Officer, Tony is responsible for strategy, growth, and culture across our businesses.

Prior to joining LaCalle Group, Tony served in various marketing and finance management roles across a variety of industries with companies like Lockheed Martin, AT&T Wireless, Gate Gourmet, Nutrisystem, and Vonage. Tony holds an MBA from The American University Kogod School of business, and a BA in Psychology from Bates College.

After spending the last 10 years in Swarthmore, Pennsylvania, Tony and his family are leveraging the freedom that virtual work affords, currently spending time in Vermont before heading west to New Mexico. The Perlaks say that beyond that, who knows?!

Stacy Williams

Chief Operating Officer

Stacy Williams

Chief Operating Officer

Stacy has worked in the field of speech-language pathology for over 20 years. She is the founder and Chief Executive Officer of Simucase and also serves as Chief Operating Officer for LaCalle Group, where she oversees product and editorial development, CEU administration, and instructional technology services for continued’s family of online learning websites. An expert in simulation-based education, Stacy’s ongoing research focuses on integrating this cutting-edge technology into personalized learning applications for a variety of higher education institutions.

Stacy earned her master’s degree and PhD in communication sciences and disorders from the University of Cincinnati and is the recipient of numerous honors and awards for her teaching and research. She is an Ohio Speech-Language Hearing Association fellow and adjunct associate professor in the Communication Sciences Department at Case Western Reserve University.

She lives in Bay Village, Ohio, with her husband, two children, and chocolate lab.

Dave Walters

Chief Technology Officer

Dave Walters

Chief Technology Officer

Dave brings 20 years of technology and leadership experience to LaCalle Group, with expertise in digital media, IT planning and development, project management, software engineering, quality assurance, and alignment between technology and business strategy. As Chief Technology Officer, he oversees all site development and engineering, quality assurance, and IT project management for the LaCalle Group’s family of companies.

Dave joined the LaCalle Group from Spafinder Wellness 365, where he served as Chief Technology Officer. Prior to that role, he held a variety of positions at XO Group Inc. (formerly known as The Knot, Inc.), including Vice President of Technology Solutions and Vice President of Software Engineering.

He holds a bachelor’s degree in mathematics from State University of New York at Stony Brook. He serves as a volunteer firefighter in his hometown of Long Island, New York, where he lives with his wife, son and daughter, and dog.

Erin Hoskins

Chief Marketing Officer

Erin Hoskins

Chief Marketing Officer

Erin brings 20 years of marketing leadership and expertise to LaCalle Group, with progressive experience in customer acquisition, email marketing, content marketing, social media, and branding. As Chief Marketing Officer, she oversees all marketing, communications, branding, user experience, and e-commerce for the LaCalle Group’s family of companies.

She joined LaCalle Group from the Meredith Corporation, where she served in a variety of e-commerce and marketing roles including Vice President for Audience Development and Consumer Marketing. Erin holds an MBA from the University of Iowa Tippie College of Business and a BA in Communications from Simpson College.

She lives in West Des Moines, Iowa, with her husband, son, and dog.

Andrea Thompson

Controller

Andrea Thompson

Controller

Andrea has 20 years of experience as a financial controller in small- to mid-sized businesses, with extensive expertise in multiple entity accounting, budgeting, financial systems organization, and consolidations. As controller for LaCalle Group, she oversees all accounting and finance functions of the businesses and manages internal controls to support financial infrastructure.

Andrea has a Bachelor’s in Business Administration from Davenport University. She lives in Wayland, Michigan, with her husband and many furry friends.

Asher Primrose

Director of Human Resources

Asher Primrose

Director of Human Resources

Asher brings more than 20 years of Human Resources experience in small and medium-sized companies with deep specialty in performance management and employee/manager development. She came to LaCalle Group after 12 years with Hitachi Consulting, where she led their global performance management strategy and programs. In her role at LaCalle Group, she manages all aspects of HR including recruiting, employee engagement and development, company culture enhancement, management training, performance management, compensation strategy, benefits and wellness programs, HR policy, and employee data management.

Asher has a BA in Sociology from UCLA and is a Certified Birkman Method consultant. She lives in Los Angeles with her husband, two children, and two dogs.

Kristin Caldwell

General Counsel

Kristin Caldwell

General Counsel

Kristin brings 15 years of legal experience to LaCalle Group and oversees all legal matters for its family of businesses. Prior to joining the team, Kristin’s work in private practice encompassed several areas of law including business law, corporate governance, and complex business litigation. She made partner at her previous law firm within a year of graduating law school and has served in both the Indianapolis and Cincinnati Bar Associations.

Kristin holds her Juris Doctorate from Indiana University’s Robert H. McKinney School of Law. She currently lives in Cincinnati with her husband and son.